EXPERIENCE
20+ years of design experience in the agency world, fitness industry and consumer goods. The breadth of my work includes packaging design, retail and print.
SharkNinja / 2.22 - 2.26
Senior Graphic Designer
Reporting directly to the Senior Creative Director and working closely with the CMO and marketing to develop compelling packaging. Responsible for package and retail designs of the Shark home product range, including vacuums, fans, and more.
/ Collaborate with brand and marketing teams to conceptualize product stories for new product launches
/ Work with external retailers to create POP and retail displays
/ Responsible for packaging design templates and fresh designs for new product launches from concept to production
/ Art direct photoshoots for image needs that will be utilized on print and digital
/ Manage relationships with external print vendors and factories to ensure print quality control
/ Present to senior executives, marketing and creative teams
/ Create digital assets for social and web that are consistent with print campaigns
/ Collaborate with writers on concepts and content for new product development and all assets
Hasbro / 2021-2022 (temp contract role)
Senior Graphic Designer
Worked in the Star Wars category creating compelling toy packaging. Formed strong relationships with external clients such as Lukas Films by presenting new packaging concepts weekly.
/ Create packaging designs from illustration concept to print production
/ Work closely with marketing teams to define creative brief and bring ideas to fruition visually
/ Manage tight timelines and entire process with internal and external parties
/ Maintain relationships with external print vendors and approve all packaging proofs for print
Uppababy / 2020-2021
Senior Graphic Designer
Experience in the juvenile industry to lead design of global retail displays, and packaging landscape for baby products such as strollers, car seats and more.
/ Responsible for creating campaign looks for new product launches across all channels
/ Design visual merchandising and retail window displays for new product launches
/ Manage updates of retail point of purchase displays as product lines evolve
/ Manage library of global retail images and assets for retailers in other markets
/Create and prepress individual assets for all retailers, both domestic and international for each product launch
/ Assist in creation of social web graphics from product campaign concepts
Coldwater Creek / 2019-2020 (temp contract role)
Digital Art Director
/ Develop new email design template, create daily email layouts
/ Design ecommerce assets and web graphics such as landing page design
/ Create seasonal apparel campaign identities and ads
/ Develop social design assets that are consistent to web aesthetics
Reebok / 2012 - 2019
Global Package Design Manager
Responsible for the entire packaging landscape of the Reebok brand globally. Developed new packaging process from marketing brief to print production, and rolled out across all markets.
/ Manage timelines to hit production deadlines
/ Collaborate with brand and marketing teams to conceptualize product stories and design for new product launches
/ Manage relationships and travel to external print vendors and factories overseas
/ Work with retail team to ensure packaging and retail displays are cohesive; travel to global retail stores for market visits
/ Present to senior executives, marketing and creative teams
/ Maintain packaging library for archives in global headquarters
Blue Cross Blue Shield of Massachusetts / 2009 - 2012
Graphic Designer
Worked with team of designers to create customer-facing print materials, internal event design and web design.
/ Brand identity for insurance products /
Event design: conceptualize event theme, brand identity, collateral, decor, signage and event website
/ Print product design: fact sheets, brochures, ads, postcards, newsletters
/ Tadeshow displays
/ Website graphics + banner ads
/ Manage projects concept to prepress
/ Maintain strong relationships with account executives, marketing and print vendors
/ Collaborate with writers and interactive designers
ICON Advertising / 2008 - 2009
Graphic Designer
/ Print design: signage, brochures, ads, tradeshow displays
/ Conceptual: brand identity, advertising campaigns and slogans
/ Web graphics and landing pages
/ Client presentations for new brand identities